Monday, September 25, 2023

Benefit Of Using Sub Domain?

 1. Keep Your Brand Consistent - One of the most important things you want to do maintain your brand’s image and consistency across all platforms. A subdomains let’s you keep all of your branding information's the same while also making sure that all of your sites are connected together in one way or another.

2.You can have different content on each subdomain - Having multiple page on the some site with the same exact information can get a little boring, even you are giving all the details about your product or services. A subdomain solves this problem by letting you have one site with different pages that are focused on individual parts of your business.

3. Search Engines Crawl Subdomains Just Like They Do Website - Since subdomains are essentially smaller websites, they are crawled by search engine bots just like any other site. This means that in addition to your website showing up when people search for your business name, you can also benefit from having individual pages rank well when people look for more specific topics or keywords.

4. You Can Better Promote Your Subdomains On Social Media - Since a subdomain is a specific website within a larger one, you can also promote it on social media platforms. This allows you to target people who are specifically interested in the topic at hand and get them to visit your site directly instead of linking out to it or having them search for your business name.




Some Example Of Sub Domain?

Subdomain example :

       Store.playstation.com

       Ads.google.com

      Anylitics.google.com

      Uk.yoohu.com

     Addsense.google.com

    Supports.apple.com

    Smile.amazon.com


What Is Sub Domain?

Subdomains act as an extension of your domain name to help organize and navigate to different sections of your website. You can also use a subdomain to send visitors to a completely different web address, like your social media page, or point to a specific IP address or directory within your account.


Sub Domain




List Top Premium Domain Till 2023?

 1.Internet.Com – $18 millon

2.Insure.Com – $16 millon

3.Voice.Com – $30 millon

4.Fb.Com – $8.5 millon

5.360.Com –$17 millon

6.NFT.Com – $15 millon


Plan Some Premium Domain?

 Fashion. Shop - Rs.5,78,511.57

Computer.com - Rs.1,23,96,694.21

Style.Tech - Rs.2,72,726.45

Fun.Site - Rs.5,37,189.26

Comedy. Store -  Rs.5,37,189.26

Ciub.Wedding - Rs.21,486.78

Deepu.Com - Rs. 16,44,628.10

Nitu.com - Rs.19,00,7.44

Dress.Me - Rs.5,78,511.57


What Are Premium Domain?

Premium domain names are high-quality domains that have been previously registered but are available for sale at today's market value. A domain is considered to be high quality if the name is shorter, regularly searched, closely associated to the actual service or industry, and typically uses a TLD such as .com, .net, or .org. Such domains are easier to spell, easier to remember, and more intuitive.


Premium Domain



.co       -  Rs.1,430.00/1 year
.Shop    - Rs.3,718.18/1year
.Vip     - Rs.1,817.36/1year
.Social   - Rs.3,800.83/1year
.In  -   Rs.699/1 year
.Xyz -  Rs.1,199 /1 year
.site -  Rs.2,799/1year
.Wedding -  Rs.3,304.96/1year
.Club -  Rs.1,439/1 year
.Fishing - Rs.1,439.00/1 year
.Fun - Rs.1,949/1year
.Me - Rs.1,609/year
.Cooking - Rs.3,304.96/1 year
.Wedding - Rs.3,

From Where We Can Purchase Domain name?

1.Domain.Com: Domain.com has a quick domain search tool that you can use for your domain name research. Their search also shows you premium domains as well.

2.Bluehost: Bluehost is one of the largest hosting companies in the world, and they are an official WordPress hosting partner. As part of their web hosting service, they also offer domain name registration.

3.Hostinger: Hostinger is a fast growing domain registrar and web hosting company for small businesses. They offer free domain name with the purchase of any web hosting plan on their website.

4.GoDaddy:  GoDaddy has a powerful easy to use domain management interface which allows you to transfer your domain name, change name servers, update contact information, manage bulk domain renewals, and customize various other domain settings.

5.Namecheap: Name cheap is another top domain registrar on the market. They have a powerful domain search tool that helps you find the right domain name and makes suggestions when your preferred domain name is not available.

6.Dreamhost: Dream Host is another popular domain name registrar and web hosting service provider. They are offering our readers a free domain name with domain privacy included for anyone signing up for their Shared Unlimited hosting plan.

7. Network Solutions: Network Solutions is one of the largest domain registrars on the planet with over 7 million domains registered with them. You can register a wide variety of domain extensions including the popular .com, net, .org, .biz, .info, and basically all other niche TLDs.




Type Of Domain Extension?

 .com–  This is the one we all know best. Unsurprisingly, almost 50% of websites use the .com domain extension.

.net – This extension is shorthand for the word network and was initially created for companies dealing with networking technologies and internet infrastructure. Today there are no restrictions on who can utilize this domain extension and it’s typically the number one choice after .com.

.org – This extension was first created to be used by nonprofits. However, this is no longer enforced and is a common TLD for education-based websites, schools, and more. 

.co – This is a relatively new extension, but you’ll come across this one a ton in the startup space. It’s become known as the domain name extension that represents a company. 

                                          



What Is Domain Extension?

 Domain name extensions are the last part of a domain name. For example, in ‘hostgator.com,’ the domain name extension is .com.

 Types of domain name extensions available:

1. Generic Domain Extensions: These are the most common form of domain extension. For a while you could only choose between .com, .org, and net. But, in recent years the number of generic top-level domains has exploded. Now you’ll find a lot of unique top-level domain names to choose from like .beer, .blog, and more.
 

2. Sponsored Domain Extensions: This style of domain extension is restricted to certain types of organizations and groups. To register this style of TLD you’ll need to satisfy certain requirements and there are restrictions on who can register these domains. Common examples of this are the .aero, .gov, and .edu domain extensions. 

                                          3. Generic-Restricted Domain Extensions: This type of domain extension is similar to a generic top-level domain, but they are intended for more specific types of websites. When you register this domain extension you’ll typically need to provide a bit more information about your website and it’s intended purpose. Some examples of this TLD include .name and .pro.                                 
4. Country Code Domain Extensions: Lastly we have country-code domain extensions. Each country has its own TLD that helps to identify that site as being from a specific country. Common extensions include .co, .uk, and .us. However, these extensions are more flexible and can be used for more than just identifying locations. For example, the domain extension .co is the TLD for Colombia, but it’s also used by businesses and startups the world over.  

       


What Is Domain Name?

A domain name is a string of text that maps to an alphanumeric IP address, used to access a website from client software. In plain English, a domain name is the text that a user types into a browser window to reach a particular website. For instance, the domain name for Google is ‘google.com.

Domain Name



Various Job Roles In Digital Marketing?

 Marketing projects and campaigns are only as good as the people who plan and run them. As more brands and organizations realize the importance of a solid digital strategy, it's essential to define the roles and responsibilities of digital marketing that add up to make a successful digital marketing team. 


Key digital marketing team roles include: 

  • Digital marketing project manager
  • Digital marketing strategist
  • Social media manager
  • Content writer/creator
  • SEO specialist
  • PPC specialist
  • Graphic designer

Future Of Digital Marketing?

 The global pandemic accelerated the growth of digital marketing. With the sudden collapse of face-to-face interactions, both organizations and consumers quickly shifted their attention and activities online. Marketers heavily invested in social media, email marketing, mobile apps, websites, landing pages, blogs, webinars, and a variety of other digital channels to build closer and stronger relationships with more digitally savvy customers. As a result, the world of digital marketing looks quite different post-pandemic, and many digital marketing strategies and tactics are here to stay.

Marketing Automation / Personalization: Due to the computational power that is now available, artificial intelligence (AI), machine learning (ML), and deep learning (DL) are playing a pivotal role in how marketers perform their jobs. To clarify the differences, artificial intelligence enables computers to mimic human intelligence. Machine learning uses algorithms to parse data, learn from that data, and make informed decisions based on what it has learned. And deep learning structures algorithms in layers to create an “artificial neural network” that can learn and make intelligent decisions on its own.


Difference Between Traditional Marketing And Digital Marketing?

 Traditional Marketing: 

The promotion of products and services thorough TV, Telephone, Banner, Broadcast, door to door, sponsorship, etc.

Traditional Marketing is not cost-effective.

Traditional Marketing is difficult to Measure.

Users have no option expect to watch the ads.

 Digital Marketing

The promotion of products and services through digital media or electronic mediums like SEO, SEM, PPC, etc.

Digital Marketing is more cost-effective promoting.

Digital Marketing is easy to Measure with the help of analytics tool.

Users can even skip the ads if they lack interest.


Types Of Digital Marketing?

1.Social Media Marketing: Social media marketers should not be in a silo separate from other marketing functions. Social marketers need to work with the company’s wider marketing team to coordinate their message across all platforms, online and off, so that every part of the brand is telling the same story.
  
Social Media

2.Content Marketing: Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.

Content Marketing

3.Email Marketing: Email marketing software can offer many different analytical measures, but two that marketers are always striving to improve are the open rate –the percentage of recipients who opened the email – and the click through rate – the number of recipients who opened the email and clicked on a link in the email. According to leading email marketing software company Constant Contact, there are many things marketers can do to make their emails more appealing to users and more likely to be opened. These include:  
                       Email Marketing

4.Mobile Marketing : This digital marketing type is this focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

                       Mobile Marketing

5.Affiliate Marketing: With the increased prominence of online marketing, affiliate marketing—also known as influencer marketing—has become popular among many organizations in bridging the gap between consumers and organizations. But, what is affiliate marketing.
                       Affiliate Marketing

6.Pay-Per-Click (PPC): Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.

                       Pay Per Click

7.Search Engine Optimization (SEO): The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. According to leading SEO software company Moz's "Beginners Guide to SEO," SEO encompasses many elements, from the words on your web pages to the wa7.Search Engine Optimization (SEO): The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. According to leading SEO software company Moz's "Beginners Guide to SEO," SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured. An SEO specialist can make around $70,999, according to Salary.com.

Search Engine optimization
      
8.Marketing Analytics: One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated. Today, analytics allow marketers to track user behavior at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails, and much more. But the vast amount of information available about digital marketing performance can feel like drinking from a fire hose, and marketers must be able to truly understand what the data mean and how they should inform strategy.

Marketing Analytics








What Is Digital Marketing?

 Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

  
Digital Marketing
Digital Marketing 


Types Of Traditional Marketing?

 Traditional Marketing Tactics: 

1. Poster ads: Posters are one of the oldest ways of marketing for businesses. However, physical ads are still better for brand recall than digital ads as per a study by USPS and Template University

Poster Ads      

2. Billboards:  You can typically find billboards along highways or major roads. They display advertisements and company graphics. Billboards typically feature images with supporting text that convey a brief but memorable message to the audience as they drive. Creative billboard advertisements can make it easier for your audience to recognize and remember your brand. Billboards can reach a wide audience from a variety of locations, which can be beneficial if your goal is to gain local or national brand recognition.

Billboards

3. Direct mail: Direct mail marketing sends print materials like letters or postcards to the addresses of potential customers living in your target area. You can send direct mail to people who have expressed interest in the company or its products. Another option is to send direct mail items to community members who live close to the business. These direct mail materials can build their awareness of the company and help them realize how conveniently close their home is to the business.

Direct Mail

4. Event marketing: Save this tactic for the post-pandemic strategies, but don’t forget about it. Event marketing is face-to-face marketing on steroids. It gives marketers the opportunity to meet people in the relevant industry in bulk and showcase their product live. What’s better than that?

Event Marketing  


5. Broadcasting: Another way to gain either local or national recognition is by making commercials for radio and television. You can make and sell creative ads that help customers learn more about the brand and products you're selling. Hearing or seeing these broadcasted advertisements can intrigue listeners and viewers, which may lead them to research the company or contact you to learn more.

Broadcasting                                        



6. Cold calling: Also called telemarketing, this type of marketing applies to companies who sell their products or services over the phone. Both business-to-business (B2B) and business-to-consumer (B2C) companies can utilize cold calling. Implementing a cold-calling strategy allows you to interact with potential customers to explain the product you're selling and how it can solve any challenges that they or their company face. This allows you to build a stronger personal connection and establish trust between your company and your prospective customers.

Cold Calling                                  

What Is Traditional Marketing?

Traditional marketing encompasses the marketing methods that can be used without the internet. These are the methods that have been around for decades and are typically used less often now. However, they’re not without their strengths

Common traditional market methods include:

Directly mailed postcards, coupons, and informational packets

Television or radio commercials

Newspaper or magazine ads

Billboards and fliers

Telephone calls and text notifications 

Traditional Marketing
Traditional Marketing 

Types Of Marketing ?

 Digital Marketing - Digital Marketing strategies evolve quickly because of trends and new technology. these strategies include those that require the use of the internet or smartphones. they haven't been around as long traditional methods, but they certainly pack a punch 

Common digital marketing methods include:
  • Website content
  • Email campaigns
  • Content marketing
  • Social media posts
  • Clickable ads
  • Affiliate marketing
  • Search engine optimization (SEO)                            Digital Marketing  
Traditional Marketing - Traditional marketing encompasses the marketing methods that can be used without the internet. These are the methods that have been around for decades and are typically used less often now. However, they’re not without their strengths.


Common Traditional Market Methods Include:
  • Directly mailed postcards, coupons, and informational packets
  • Television or radio commercials
  • Newspaper or magazine ads
  • Billboards and fliers
  • Telephone calls and text notifications   
                     Traditional Marketing
              

Types Business Model?

1. Business -To- Business Models (B2B): When the dealings or the transactions take place between two companies or the business then this type of business model is known as business to business models.

2. Business -To-Consumer Models (B2C): Business-2-consumer business model is a model that refers to businesses that sell their services or the products directly to the consumer who are the end users of the products or services.

3.Customer-To-Business(C2B): Consumer-to-business, or C2B, is a type of business model where the customer provides a service or product to the business. This is the reverse of the typical business-to-consumer model (or B2C), in which a company provides a service to customers through the sale of goods and services.

4.Customer-To-Customer(C2C): Customer to customer (C2C) is a business model that enables customers to trade with each other, frequently in an online environment. C2C businesses are a type of business model that emerged with e-commerce technology and the sharing economy.












What Are 4Ps Of Marketing?

  • Product. The item or service being sold must satisfy a consumer's need or desire.

  • Price. An item should be sold at the right price for consumer expectations, neither too low nor too high.

  • Promotion. The public needs to be informed about the product and its features to understand how it fills their needs or desires. 

  • Place. The location where the product can be purchased is important for optimizing sales.

                                    Product Price Promotion Place

Sunday, September 24, 2023

Types Of Business

1.

1. Sole proprietorship: This is typically the simplest type of business, with only a single person or a married couple responsible for all the company's profits and debts. If you intend to work alone, this may be the best option for you. This type of business can be especially appealing because income and expenses appear on your personal income tax record.


Sole Proprietorship

2. Partnership: A partnership can be an ideal choice if your business is going to be owned and operated by multiple people. This type of business comes in two forms: general partnerships and limited partnerships.

Partnership

3. Limited liability company (LLC): This type of company allows owners, partners and shareholders to limit their personal liability in order to protect their personal assets. An LLC is not incorporated but it enjoys the limited liability of a corporation . The LLC may be a sole proprietorship, partnership or corporation for tax purposes.

Limited liability company

4. Corporation - nonprofit: Nonprofit corporations focus on philanthropic work. Because their work benefits the public, they can receive tax-exempt status and not pay taxes on profits. They follow organizational rules similar to those of a C crop but also have special rules regarding profits.

Non Profit

5. Corporation - S corp: An S corporation has the liability protection of corporations along with additional tax benefits. The owners of S corporations can use the cash method of accounting if they don't have inventory. They can also have up to 75 shareholders, which makes it possible to attract more capital.

S corporation

7. Corporation - C corp: Corporations offer the strongest amount of personal liability protection, but the cost to form a corporation is also higher. Corporations also require extensive reporting, record-keeping and complex operational processes.

C Corporations



















What Is Marketing ?

"Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Marketing


Dedicated Hosting

           Self Managed    As low as  Rs. 8,839.00/mo       Fully Managed       As low as     Rs. 16,548.00/mo     RAM (DDR4)      32 GB - 2...